Quilmes to gift Argentine fans actual pitch turf from the 2026 World Cup
As a tribute to Leo Messi's farewell with the national team, the beer brand is preparing a special activation tied to his "last dance."
Mastercard presents its new "Incomparable" campaign
The financial services company focuses its commercials on football, leveraging its official sponsorship of Boca Juniors.
Adult platform Fatal Model submits $22M USD headline sponsorship proposal to Corinthians
Following the implementation of strict sports betting advertising bans in Brazil, adult escort site Fatal Model has submitted a formal commercial offer to O Timão.
Stella Artois to become official beer of the UEFA Champions League
The Belgian brand has been selected by multinational brewing giant AB InBev to succeed Heineken following a historic sponsorship era spanning more than three decades.
Nike continues to monetize Mbappé despite his high-profile brand switch
The Swoosh has released an all-white boot template inspired by the footwear worn by the French superstar against Atlético de Madrid.
The "Messi Effect" reaches CD Eldense front-of-shirt commercial inventory
Spanish club CD Eldense has officially presented MiM Hotels—the boutique hotel chain owned by Lionel Messi—as its new primary shirt sponsor.
Inter Miami announces multi-year partnership with American Airlines
The US carrier becomes the inaugural "Official Airline Partner" of the Major League Soccer franchise.
Everton launches immersive £25k "Player for a Day" VIP experience
The Premier League club has introduced an ultra-exclusive hospitality package offering fans comprehensive inner-sanctum access to the First Team operations on matchdays.
