Liverpool FC players to wear Tommy Hilfiger
The American brand has chosen the English club for its first-ever foray into the world of football.
AFA adds a new regional sponsor for 2026
Just days after announcing its partnership with Lexar, the Argentine football governing body has officially named ATFX as a sponsor for Asia and the Americas.
TikTok will feature exclusive 2026 World Cup content
FIFA has selected the social network as its first-ever "Preferred Platform," aiming to boost fan interaction and unlock new broadcasting possibilities for the expanded 48-team tournament.
Sprite echoes Leo Messi's comments with a clever post
Despite being a Pepsi ambassador, the number 10 declared that his favorite alcoholic drink is wine with Sprite, and the brand wasted no time reacting on social media.
Lenovo and FIFA announce AI-powered technological innovations for the 2026 World Cup
The Chinese company has activated its sponsorship of the competition with a series of modernizations for officiating, national delegations, and fans.
Adidas celebrates 25 years as technical sponsor of the UEFA Champions League with a special ball
This is the third model the brand will provide for the European competition during the 2025-26 season.
AFA reaches 46 official sponsors with Lexar
The computing products brand has become a global main sponsor of the national teams.
Real Madrid sells a book for nearly 6 thousand euros
"Corazón Blanco" was crafted over 5 years, and only 2,998 copies were produced.
