Cristiano Ronaldo steps into the streaming world ahead of the World Cup
The Portuguese superstar has invested in LiveMode, the parent company of the Brazilian channel CazéTV.
Mastercard becomes new Inter Miami sponsor
The leading payment services company will step in as an "official partner" of the MLS franchise and the new Nu Stadium.
The Mexican National Team to auction its World Cup jerseys
"El Tri" has signed a partnership through 2031 with MatchWornShirt, a company specializing in the auction of match-worn apparel.
FIFA adds last-minute sponsor for the 2026 World Cup
The PIF (Public Investment Fund of Saudi Arabia) has become an official partner of the flagship national team tournament, just days before the opening match.
The Estadio Monumental to become an Airbnb for one day
The rental platform is offering a unique experience hosted by Gonzalo Montiel.
McDonald's to become a stadium naming sponsor for the first time
The leading fast-food chain will lend its name to the Chicago Fire's new "McDonald's Park."
Lionel Messi, Lautaro Martínez, and Nico Paz star in new Michelob Ultra campaign
The Argentine national team players share a spot for the official World Cup beer alongside other stars of the tournament.
Grido joins World Cup fever with a unique launch
The ice cream chain has introduced personalized figures featuring the Argentine national team.
