Julian Alvarez becomes the brand ambassador for a robotic camera brand
The World Champion announced his partnership with XbotGo, an American company that manufactures AI-powered tracking devices.
Rodrigo De Paul launches his own signature burger at Full YPF
Ahead of the World Cup, the oil and gas company taps into Argentine football passion alongside the national team's "Motorcito".
Adidas brings '90s style to the 2026 World Cup with its new collection
The three-stripes brand has unveiled its Equipment lineup for its marquee national football teams.
Xavi Hernandez surprises the most solo fan of the UEFA Champions League
The legendary midfielder starred in a unique Heineken activation during the final in Budapest.
McDonald's ignites World Cup fever with a special global release
The fast-food giant has activated its World Cup sponsorship by launching promotional meals featuring collectible player cups.
Adidas unveils its boot lineup for the 2026 World Cup
The "Road to Glory" pack features fresh colorways for the brand's three iconic silos: F50, Predator, and Copa.
Brahma promises free beer if Brazil wins the World Cup
The brand has taken its "Tá Liberado Acreditar" (It's Allowed to Believe) campaign to the next level, featuring Ronaldo Nazário as the headline star.
David Luiz puts the finishing touch on Mastercard's activation in Budapest
The historic Brazilian defender took part in the final Priceless event hosted by the company in the Hungarian capital.
