Samsung launched a special smartphone for the Winter Olympics
The company activated its sponsorship of the event by providing exclusive devices to nearly 3,800 athletes competing in Milano Cortina 2026.
Puma allows fans to design new Olympique de Marseille jersey
Through the AI Creator program, the brand launched a contest to create the French club's third kit for the 2027/28 season.
KICK to broadcast live football for the first time
The streaming platform announced a strategic agreement to air Brasileirão matches in Latin America.
Who owns the major sports brands?
The Chinese firm Anta Sports recently acquired a large percentage of Puma's shares, and we review the structure of the German brand and its competitors.
A Colombian team took its jersey to space
In partnership with TaDa, Inter Bogotá propelled its jersey 30,000 meters into the stratosphere.
Cerveza Águila calls on all Colombians to join the national team in its new campaign
Ahead of the 2026 World Cup, the beer brand launched "Fichaje Nacional" (National Signing), starring football stars and Colombian celebrities.
Umbro presented Lanús' new jersey
Under the slogan "Lanús, our obsession since 1915," the home model for the 2026 season was unveiled.
An Australian brand to launch an official Maradona collection
Comma Football has acquired the rights to Diego's surname and will present its clothing line on January 31.
