AFA announces strategic partnership with BYD

The Chinese electric vehicle manufacturer has become the new Main Sponsor of the Liga Profesional de Fútbol (LPF).

Under the agreement, BYD will secure broadcast graphics integration and IP rights to leverage player and club imagery for promotional campaigns. Additionally, the brand will deploy fan-facing activations, including ticket giveaways and matchday sweepstakes.

The "Main Sponsor" tier represents the third tier in the LPF sponsorship hierarchy, sitting behind the Naming Sponsor and Presenting Sponsor. BYD joins an established commercial portfolio alongside Naranja X, Pirelli, Gatorade, DiDi, Pax Assistance, La Caja, Mantecol, Medifé, PedidosYa, Lay's, and Naldo.

The automotive giant continues its aggressive expansion into global football sponsorship, adding to an official rights portfolio that already features Paris Saint-Germain, Manchester City, Inter Milan, Corinthians, and the UEFA Euro.