Category : Activations

Diego Lugano kicks off the Copa del Sol

The Miami Host Committee FIFA Legend was on hand for the opening day of the street football tournament held right on the beaches of South Beach.

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Maxi Rodriguez takes part in a special dinner in Miami

The Miami Host Committee Legend joined organizers and supporters ahead of the 2026 World Cup.

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David Luiz puts the finishing touch on Mastercard's activation in Budapest

The historic Brazilian defender took part in the final Priceless event hosted by the company in the Hungarian capital.

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Gatorade brings together four football legends for its Budapest activation

Javier Zanetti, Cafu, Gaizka Mendieta, and Robert Pires turned out for the final of the global youth tournament "Gatorade 5v5."

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Javier Zanetti features in Gatorade's activation in Budapest

Ahead of the UEFA Champions League final, the historic Argentine full-back took part in a football clinic alongside the finalists of the "Gatorade 5v5" tournament.

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Roberto Carlos and Gilberto Silva surprise Mastercard guests in Budapest

The Brazilian icons shared a Priceless dinner in the build-up to another UEFA Champions League final.

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"Pibe" Valderrama surprises Mastercard guests in Miami

The Colombian football legend shared a Priceless moment aboard a cruise ship with Citi Bank clients.

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Fernando Redondo surprised Mastercard guests in Guatemala

The Real Madrid legend built excitement for the UEFA Champions League alongside its official sponsor and Banco Industrial.

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