Jude Bellingham has launched a new exclusive Adidas Originals line
Inspired by the aesthetics of the 70s, the collection features velvet garments and a design made for everyday wear.
Lamine Yamal introduces his own team in the King's League alongside an Argentine streamer
The FC Barcelona star has become the first active footballer to serve as a president in the 7-a-side football league.
Stephen Curry joined Michelle Obama to launch a new sports hydration drink
This is PLEZi Hydration, a hydrating formula created by the four-time NBA champion under Plezi Nutrition, the public benefit company founded by the former First Lady of the United States in 2023.
Atlas pays tribute to Argentina with its new campaign
The Primera C club has launched "One Club, One Country," a unique marketing initiative on its jerseys, unlike anything seen before in world football.
AFA Adds Two New Regional Sponsors
The Argentine Football Association has announced a partnership with PU Prime, the Canadian online trading fintech, and the banking entity HSBC.
Puma releases a special edition of its iconic boots for the Japanese Grand Prix
The German multinational continues its Racetrack Series, which blends football and Formula 1.
Liga BBVA MX Launches a Campaign Dedicated to Its Fans
Introducing “La Liga de la Afición”, an initiative by Mexico’s top-tier football league aimed at a brand reconstruction to strengthen its identity with supporters.
Manchester City announces partnership with Viagogo
The ticket sales platform has become an official partner of the club through a multi-year agreement.
