Michelob Ultra will present Player of the Match awards at 2026 World Cup
Following the recent Club World Cup format, the "Superior Player of the Match" will be sponsored by the beer brand.
James Rodríguez became Águila beer ambassador
Ahead of 2026 World Cup, Colombia's number '10' fronts the country's leading beer brand.
Banco Macro became main sponsor of the Messi family's club
For their 2026 Primera C debut, Leones de Rosario FC will feature the bank on their jersey fronts.
Puma and La Liga launched "The World's Heaviest Jersey" campaign
With creative studio YYplusplus, they honor children abandoning football due to external pressure or high expectations.
LEGO to launch life-size World Cup trophy replica
Ahead of 2026, the toy brick company partnered with FIFA for unique collaboration.
Mastercard launched the campaign “The Ten out of Ten Collection” alongside Lionel Messi
A limited series of jerseys inspired by different moments from the Argentine No. 10’s career will be raffled.
La Liga sold TV rights for over €6 billion
Spanish football's governing body reached new agreement with DAZN and Telefónica.
Adidas has unveiled the new generation of Predator
The “Predator 26 Finishers Steel” boots arrive as a limited-edition release that teases the new 2026 silhouette, inspired by the 2003 models.
