Swansea City's new kit forced another club to change theirs
Fourth-tier English club Ebbsfleet United modified their design due to similarities in colors and pattern
Temperley launched a contest for brands to become club sponsors for free
The “Gasolero” introduced “Temperley Believes in You”, a campaign that will allow a business or venture to become the team’s official sponsor for one match.
Olympic Games to allow stadium naming sponsors for the first time
The International Olympic Committee implemented this measure for LA 2028, with two venues already confirmed with commercial names.
Umbro unveiled the new Belgrano jerseys
Under the motto "We love who we are," these are the home and away kits for the 2025/26 season.
The ATP Tour announced a global content partnership with TikTok
The agreement aims to increase the visibility of players and tournaments among younger generations.
Chelsea and Cadbury launch a campaign for sign language inclusion
Called “Sign with Fingers,” this initiative aims to bring football closer to deaf fans at every Premier League and Women’s Super League match.
Renault Argentina bets on Franco Colapinto's bootleg products
The brand launched "The Originals Fake Collection" - a platform letting fans create unofficial merchandise for free
Flamengo announced a historic deal with Betano as its new official main sponsor
The contract became the largest sponsorship in the history of Brazilian and Latin American football, with a record figure of $46 million per year.
