Adidas and FIFA unveiled the official ball for the 2026 World Cup
It’s called “Trionda,” a name that refers to the three host nations (United States, Canada, and Mexico).
Brands Bet on the Value of Retro
In recent years, both Nike and Adidas have embraced the trend of releasing products heavily inspired by —or direct recreations of— items from the 1990s and 2000s.
FIFA announced the launch of a new football video game
It’s called FIFA Heroes, an arcade-style title that will be played in 5 vs 5 mode.
Javier Mascherano surprised PepsiCo guests in Miami
More than 300 people enjoyed a unique surprise at the closing of the Pepsi Panel presentation during the company’s annual convention.
Puma or Atomik? Independiente’s brand change case for 2026
On December 31, the club’s contract with Puma, its technical sponsor since 2009, will expire. The alternatives for 2026 are a renewal with the German brand or a deal with Atomik, a domestic company.
Decathlon honored Antoine Griezmann for his 200 professional goals
The brand created its first customized boots for the French world champion.
Juventus announced a partnership with a digital platform for buying and selling football players
It’s about Football Exchange, a digital space that works like a virtual stock market for players, where users can buy and sell footballers digitally based on their real-life performance.
Flamengo blocked a 70 million reais payment to other Brazilian clubs
The Rio de Janeiro club filed a legal appeal and sparked a battle over television rights among the teams of the Brazilian Football League (LIBRA).
