Nike honored Erling Haaland with "the world's largest football boot"
During the Manchester derby, the brand installed a giant replica of the Norwegian's footwear.
Umbro launched Lanús' new jersey
Under the slogan "History dresses us", this is the third kit for the 2025 season.
Adidas announced a partnership with the Audi Formula 1 team
The three-stripes brand will become the official supplier of equipment for drivers, mechanics, engineers, and team members.
FC Barcelona announced a home appliance company as its new Main Partner
It is Midea, whose logo will appear on the left sleeve of the first team’s official jersey and on the training kit.
Adidas launched new customized Lionel Messi boots
The Messi VIS10N model draws inspiration from the F50i boots the Argentine star wore in 2009.
The 2025 Club World Cup reached 2.7 billion viewers
Announced by DAZN, exclusive rights holder, in partnership with FIFA.
Inter Miami’s academy will be outfitted by Lionel Messi’s brand
It will be the only youth category in the world to wear a jersey featuring the logo of the Argentine No. 10.
FIFA generated millions in 2026 World Cup ticket revenue without officially selling tickets
The Federation raised funds through "Right to Buy" sales - a mechanism guaranteeing users future ticket purchase options
