The Maracanã to host an NFL game for the first time
As part of the "Brasil Game," the National Football League will head to Rio de Janeiro's historic stadium.
Mercado Libre expands its F1 presence with Checo Pérez
The e-commerce giant has become a personal sponsor of the Mexican driver following his move to the newly debuted Cadillac F1 Team.
Adidas unveils tribute collection for Bob Marley
Celebrating the anniversary of his birth, the brand pays homage to the King of Reggae in collaboration with the Jamaica national football team.
Lay's becomes official sponsor of the Liga Profesional
AFA has reached an agreement with PepsiCo Argentina to bring the snack brand on board for the next three seasons.
Atlético de Madrid launches its own sports marketing agency
Mr. Red will operate by handling the club's internal creative work while also offering services to external brands.
Puma to outfit two teams in Uruguay's third division
The brand has become the technical sponsor of Sportivo Bella Italia, the club owned by Fernando Muslera.
Corinthians’ Issue with the Copa do Brasil Champions Patch
Timão may not wear the distinction on their jersey due to reasons related to their main sponsor.
Estadio Monumental to receive a new naming sponsor in 2027
River Plate is set to terminate its current contract with ChangoMâs ahead of schedule as part of a landmark agreement with the global entertainment giant Live Nation.
