"Dibu" Martínez Stars in the New Ibu 400 Campaign
The goalkeeper of the Argentina national team took part in an ad for the medication brand with a fun twist on his nickname.
The Positive Impact Franco Colapinto Generated in Formula 1 in Argentina
Since the arrival of the Argentine driver to the Williams team, motorsport in the country has experienced significant growth.
Sports Innovation Forum Held Its Second Edition in Buenos Aires
The event brought together leading figures from the sports industry and innovation through technology.
David Beckham and Adidas released a limited-edition pair of boots
Introducing the “Adidas x David Beckham Limited Edition Originals Predator 24.” These boots were exclusively designed by the English player.
Pax Assistance Launches Support Network for Athletes
During the Sports Innovation Forum in Buenos Aires, Alexia Keglevich, CEO of the travel assistance company, announced the creation of "Pax Atleta" alongside rugby player Martín Landajo.
Hisense becomes the official sponsor of the FIFA Club World Cup 2025
The Chinese technology company is the first confirmed sponsor for the competition.
Adidas Unveils Collaboration Between Aston Villa FC and Black Sabbath
The brand revealed a special jersey featuring the band's logo, along with custom boots to be worn by "Dibu" Martínez.
Kyrios Launched a Campaign to Promote Bird Protection in Paraguay
The brand designed special jerseys for the Guaraní and Sportivo Luqueño teams in collaboration with ASORA, the country's environmental conservation organization.
