Avianca announced its partnership with CONMEBOL
The Colombian airline became the official partner of South American club tournaments: CONMEBOL Libertadores, CONMEBOL Libertadores Femenina, CONMEBOL Sudamericana, and CONMEBOL Recopa.
James Harden gifted his exclusive new Adidas sneakers to the Houston Dynamo squad
The NBA star, who played nine seasons with the Houston Rockets, gave each member of the team a pair of the specially designed shoes before their public release.
FIFA opened its first office in Africa
Ahead of the 2030 World Cup, the Federation established its presence in Morocco, one of the host countries.
Atlas unveiled its new jersey with a unique campaign
"One Club, One Country" features 24 different sponsors representing each Argentine province
Lionel Messi has unveiled the new tournament: “Más+ by Messi 1v1 World Crown.”
The competition is dedicated to discovering emerging amateur football talents in communities across the United States, Canada, the United Kingdom, and Ireland — countries where Leo’s drink is available.
NHL and Serie A announce collaboration for Winter Olympics
Historic stars from North America's top hockey league and Italy's premier football championship are joining forces to promote the 2026 Winter Games in Milan.
Adidas has unveiled AS Roma’s third kit, inspired by the Italian capital
The jersey celebrates the passion of the fans and the club’s deep connection with the city of Rome.
FC Barcelona's curious multi-million dollar deal with an African country
According to Spanish media, the club signed a €40 million partnership with the Democratic Republic of Congo's tourism board.
