Inter Miami announces partnership with Hyundai
The Korean automaker has become an official sponsor of the MLS franchise.
The multi-year agreement falls under the "mainstream automotive partner" category to distinguish it from the current partnership with Audi as the "premium automotive partner." This setup allows Inter Miami to retain both brands as official sponsors.
Hyundai will hold a major presence at the brand-new Miami Freedom Park, the complex housing Nu Stadium. The brand will feature a dedicated hospitality space and parking area, where it plans to host fan experiences and activations.
This is not the automaker's first entry into football; it serves as an official sponsor of the FIFA World Cup, CONMEBOL Libertadores, and Atlético de Madrid, and also owns two clubs in South Korea.
