Category : Marketing
Adidas unveils the official match ball for the World Cup Final
The "Trionda Final" will be used exclusively during the tournament's semi-finals, third-place playoff, and the final match.
How Erling Haaland’s hair ties turned into a multi-million dollar business
The "Android" invested in Kknekki back in 2023, the Scandinavian brand he uses to secure his iconic hairstyle on and off the pitch.
Adidas drops new World Cup boot pack
The three-stripes brand moves on from its recent all-pink footwear lineup with the launch of the "Chaos vs Control pack."
Airbnb becomes official sponsor of the Argentine national team
AFA has expanded its partnership with the rental platform, designating it as a regional sponsor of the Albiceleste in the United States.
Michelob Ultra treats 1994 World Cup security staff to free match tickets
The beer brand activated its official World Cup sponsorship with an emotional campaign.
Skechers celebrates Harry Kane’s record milestone with custom boots
The England captain has officially become his country’s all-time top scorer in World Cups, and his footwear supplier congratulated him with a limited-edition release.
Mexico jersey leads Adidas sales at the World Cup
The "Tri" has outpaced all other national teams outfitted by the three-stripes brand.
American Airlines surprises passengers with USMNT jerseys
The airline activated its partnership with the World Cup and the USMNT through a unique matchday giveaway.
