Category : Marketing
Quilmes to gift Argentine fans actual pitch turf from the 2026 World Cup
As a tribute to Leo Messi's farewell with the national team, the beer brand is preparing a special activation tied to his "last dance."
Mastercard presents its new "Incomparable" campaign
The financial services company focuses its commercials on football, leveraging its official sponsorship of Boca Juniors.
Stella Artois to become official beer of the UEFA Champions League
The Belgian brand has been selected by multinational brewing giant AB InBev to succeed Heineken following a historic sponsorship era spanning more than three decades.
Nike continues to monetize Mbappé despite his high-profile brand switch
The Swoosh has released an all-white boot template inspired by the footwear worn by the French superstar against Atlético de Madrid.
The "Messi Effect" reaches CD Eldense front-of-shirt commercial inventory
Spanish club CD Eldense has officially presented MiM Hotels—the boutique hotel chain owned by Lionel Messi—as its new primary shirt sponsor.
Inter Miami announces multi-year partnership with American Airlines
The US carrier becomes the inaugural "Official Airline Partner" of the Major League Soccer franchise.
Adidas merges football and motorsport in new Real Madrid collection
The three-stripes brand gears up for the Spanish Grand Prix, where the Spanish giants serve as an official event partner.
UEFA Champions League debutants feature special jersey patch
With the kickoff of the 2026/27 European tournament, players making their competition debut sported a unique sleeve detail introduced by UEFA in partnership with Topps.
