Category : Marketing
Puma or Atomik? Independiente’s brand change case for 2026
On December 31, the club’s contract with Puma, its technical sponsor since 2009, will expire. The alternatives for 2026 are a renewal with the German brand or a deal with Atomik, a domestic company.
Decathlon honored Antoine Griezmann for his 200 professional goals
The brand created its first customized boots for the French world champion.
Juventus announced a partnership with a digital platform for buying and selling football players
It’s about Football Exchange, a digital space that works like a virtual stock market for players, where users can buy and sell footballers digitally based on their real-life performance.
Unión de Santa Fe to launch Sports Science Academy
The 'Tatengue' partnered with Favaloro University to create the program starting in 2026
FC Barcelona has released two special edition jerseys in tribute to Lamine Yamal and Aitana Bonmatí
They are inspired by the awards they received: the young star as the world’s best U-21 player (Kopa Trophy) and the Spanish midfielder with her third consecutive Ballon d’Or.
Louis Vuitton dressed Real Madrid women's team for the first time
The Merengues debuted the luxury brand's travelwear for their UEFA Women's Champions League trips.
Pirelli returns to clothing for the Milan Fashion Week
The tire brand presented the 'Pirelli Lifestyle Collection', featuring two clothing lines.
Adidas pays tribute to Ousmane Dembélé with customized boots
They are the F50 model, inspired by the Ballon d’Or.
