Category : Marketing
"Hand of God" match ball fetches $3.35 million at auction
The iconic Adidas Azteca from the historic 1986 Argentina vs. England World Cup quarterfinal officially entered the ranks of the most expensive football memorabilia in history.
Adidas brings retro style back to MLS
Following the success of its first two editions, the three-stripes brand unveiled the 2026 "Archive Collection" for eight North American league franchises.
Red Bull welcomes Vozinha to Colo-Colo
The energy drink giant executed a unique brand activation during the official presentation of the Cape Verdean goalkeeper.
Google Gemini continues football expansion through PSG partnership
Google Gemini continues football expansion through PSG partnership
BBVA enters Italian football through Inter Milan partnership
The Spanish bank has become an official sponsor of the Nerazzurri.
Inter Miami announces partnership with Hyundai
The Korean automaker has become an official sponsor of the MLS franchise.
UNO signs its first ambassador in the world of football
The popular card game announced a partnership with Tom Bischof, player for Bayern Munich.
Paris Saint-Germain announces electric car company as new sponsor
Chinese company BYD Auto has become the "official automotive partner" of the back-to-back UEFA Champions League champions.
