Category : Marketing
What is IREN? Real Madrid's newest official sponsor
Los Merengues have finalized a major corporate partnership with the Australian tech infrastructure firm.
Tyler, the Creator to feature on FC Barcelona's jersey for El Clásico
Spotify has unveiled a new activation with the club in collaboration with the American rapper and his lifestyle brand.
AFA announces strategic partnership with BYD
The Chinese electric vehicle manufacturer has become the new Main Sponsor of the Liga Profesional de Fútbol (LPF).
Thibaut Courtois acquires goalkeeper glove brand from his early career
The Belgian goalkeeper has become the majority shareholder and brand ambassador of REAL Gloves, reconnecting with the company after more than 10 years.
Netflix to broadcast the 2030 World Cup in Spain
The streaming giant has acquired exclusive broadcasting rights to air every match of the upcoming World Cup across the Iberian country.
Real Madrid announces partnership with Uber Eats
The food delivery platform has become an official sponsor of Los Merengues.
Michelob Ultra turns fan messages into a Messi mural
The American beer brand executed a unique matchday activation during the '10's farewell match against Benin.
McDonald's launches a special giveaway for Leo Messi's national team farewell
The fast-food chain will make available to fans the actual match ball with which the '10' scored a hat-trick against Algeria during the 2026 World Cup.
