Category : Marketing
La Liga sold TV rights for over €6 billion
Spanish football's governing body reached new agreement with DAZN and Telefónica.
Adidas has unveiled the new generation of Predator
The “Predator 26 Finishers Steel” boots arrive as a limited-edition release that teases the new 2026 silhouette, inspired by the 2003 models.
AFA introduced Lay’s as the new sponsor of the Argentine national teams
The Pepsico brand will support the world champions, strengthening its role as a strategic national partner ahead of the 2026 World Cup.
FIFA announced Globant as an official sponsor of the 2026 World Cup
With this contract renewal, the digital company will be responsible for developing improvement projects for FIFA’s digital platforms, as well as a new mobile application that will boost the visibility of several of the organization’s tournaments.
Nike has released a remake of the “R10 Tiempo” for its 20th anniversary
The new boots are inspired by the ones Ronaldinho wore in 2005, continuing the tradition of the American brand following the previous 2015 release.
Stanley 1913 signed new football partnership
The thermal bottle and cup brand announced collaboration with Paris Saint-Germain.
Lanús implemented NFC technology in their CONMEBOL Sudamericana jerseys
The 'Granates' activated their partnership with SUIG Legacy, an Argentine startup specializing in sports memorabilia authentication for auctions.
The Mercedes-AMG F1 team will have the first AI sponsor in sports
Meta AI joined as official partner of the racing team in a long-term alliance.
