Category : Marketing
Under Armour has added a new global football ambassador
Mikel Arteta will take on the role of the brand’s Performance Director, bringing his vision and experience to product development.
River announced an alliance with Juan Valdez Café
The Colombian coffee company will accompany El Millonario as an official sponsor for one year.
Adidas Originals brings its signature style to goalkeeper gloves
The German brand launched its first pair featuring the iconic trefoil logo
Ramón and Emiliano Díaz have become ambassadors for Umbro Paraguay
The sports brand announced its support for Olimpia’s new coaching staff ahead of the upcoming derby.
Budweiser Becomes the Official Beer of Everton
With this partnership, the American beer brand returns to the Premier League.
Emirates enters German football through Bayern Munich
The airline signed its first sponsorship deal in Germany, running until 2032
Borussia Dortmund signed a partnership with an electric car company
The German club teamed up with Swedish automaker Polestar in a deal running through 2028
Bullpadel launched an exclusive line of rackets for Argentina
The ONYX 2025 collection was developed by Bullpadel Sport Spain and will be available only in the Argentine market.
