Category : Marketing

American Airlines surprises passengers with USMNT jerseys

The airline activated its partnership with the World Cup and the USMNT through a unique matchday giveaway.

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Adidas transforms Lionel Messi's boots into golf shoes

The three-stripes brand has unveiled the CODECHAOS "El Último Tango" in tribute to the Argentine icon.

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AFA secures new regional sponsor in Kansas City

Just hours ahead of the team's World Cup debut against Algeria, the governing body of Argentine football has announced a partnership with Price Chopper.

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Duracell introduces custom Lionel Messi battery line

Ahead of the World Cup, the global battery industry leader has activated its partnership with the Argentine icon.

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Lionel Messi stars in an emotional activation alongside Mastercard

The Argentine icon swapped shirts with ten fans for the very first time as part of the "Diez de Diez" campaign.

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Javier Zanetti stars in the IDB Group's "Development World Cup"

The Inter Milan vice-president took part in the launch campaign for the Inter-American Development Bank's annual competition.

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Havanna unveils a special collaboration with Lionel Messi

Ahead of the 2026 World Cup, the iconic alfajor brand has signed a global partnership with the Argentine national team captain.

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Julian Alvarez becomes the brand ambassador for a robotic camera brand

The World Champion announced his partnership with XbotGo, an American company that manufactures AI-powered tracking devices.

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