Category : Marketing
Iberia activated Spanish national team sponsorship with unique gesture
The airline gifted national team jerseys to flight passengers.
AC Milan launched an exclusive ski collection
They did it in collaboration with Rossignol, a historic French brand specialized in winter sports.
Adidas plays the superclásico of sneakers
The brand will launch Boca Juniors and River Plate 'Samba' models.
Adidas will launch collection of historic World Cup match balls
The "Ball Set" includes 15 balls manufactured by the brand for World Cups from 1970 to 2026.
Boca Juniors has launched its own gin
The product was developed in collaboration with Merle Distillery, who had previously worked with River Plate.
Adidas launched the new Argentina national team jersey
The three-stripe brand officially released the Albiceleste kit for the 2026 World Cup.
Why Did Adidas Launch Flower-Designed Soccer Boots?
The three-stripe brand collaborated with The Football Gal, an Iraqi artist known for customizing football shirts with embroidery.
Heineken ends 30+ year partnership with UEFA Champions League
Starting 2027, the competition's official beer sponsor will be multinational Ab InBev.
