McDonald's launches a special giveaway for Leo Messi's national team farewell

The fast-food chain will make available to fans the actual match ball with which the '10' scored a hat-trick against Algeria during the 2026 World Cup.

The promotion is available via the McDonald's app for users in Argentina redeeming reward points on the "GOAT" burger or custom menu items branded for Enzo Fernández, Julián Álvarez, and Alexis Mac Allister.

 Participants have until October 12 to enter, with the winner taking home an official game-used Trionda ball from Argentina's opening match of the recent tournament.

McDonald's continues to execute post-tournament activations around its official World Cup sponsorship. While not holding a personal endorsement contract with Messi, the brand indirectly invokes his image via the "GOAT" moniker—a classic implementation of ambush marketing.