Paraguay gears up for the 2026 World Cup alongside Puma
"La Albirroja" has unveiled a new jersey and visual identity for its return to the flagship international tournament.
The kit features a red-striped design over a white base, with a pattern inspired by the country's iconic red soil ("tierra colorada"). It includes blue detailing on the collar and cuffs.
The national team's new visual identity features a lion in a striking pose, drawn from the national coat of arms. This branding will appear across official graphics, the team bus, and various apparel lines.
Puma has served as the technical sponsor for the Paraguayan national team since 2020, following an initial partnership between 1999 and 2006 that spanned the Korea-Japan and Germany World Cups.
