Chelsea FC unveils new primary shirt sponsor
The Blues announced a multi-year partnership with US fintech firm Circle.
FC Barcelona announces partnership with EgyptAir
Egypt's flag carrier has become an official sponsor of the defending LaLiga champions.
Real Madrid enters Formula 1 as an official event sponsor
The Spanish club announced a strategic sponsorship partnership for the inaugural Spanish Grand Prix set to take place this September in Madrid.
Viral Brasileirão moment turns into a Stadium Billboard
Chocolate brand BIS capitalized on global viral coverage featuring a Coritiba defender to execute a clever venue marketing activation.
"Hand of God" match ball fetches $3.35 million at auction
The iconic Adidas Azteca from the historic 1986 Argentina vs. England World Cup quarterfinal officially entered the ranks of the most expensive football memorabilia in history.
Topps unveils unique UEFA Super Cup cards
The leading trading card and collectibles brand released customized physical products celebrating the match between PSG and Aston Villa, featuring embedded pieces of the official match ball.
Adidas brings retro style back to MLS
Following the success of its first two editions, the three-stripes brand unveiled the 2026 "Archive Collection" for eight North American league franchises.
SS Lazio forced to cut ties with main sponsor over Serie A regulations
The Italian side terminated its contract prematurely with Polymarket, an online platform that operates as a prediction market.
