Index

Skechers will outfit a soccer team for the first time

The American sportswear brand became the technical sponsor of Club Pachuca.

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Lionel Messi joined El Club de la Milanesa as an investor partner

Backed by the image of the Argentine No. 10, the restaurant chain — born in Buenos Aires — plans to expand across the region and make its way into Europe.

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Umbro unveiled the new Argentinos Juniors jerseys

Inspired by the "Cebollitas" youth team and the 1985 Copa Libertadores champions, these are the home and away kits for the 2025/26 season.

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Puma and EC Bahia unveiled a jersey in collaboration with Warner Bros

The new kit from the Brazilian team promotes the upcoming Superman movie release

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Hummel and Chacarita Juniors unveiled a new special jersey

The club celebrates the 80th anniversary of its move to San Martín with this alternate kit for the 2025 season.

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Lionel Messi has unveiled the new “Messi x Originals” line in collaboration with Adidas

The Argentine No. 10 showcases in the latest collection the “Messi Samba” sneakers, along with a blue sweatshirt and track pants featuring his personal logo.

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Stella Artois released a special edition can in tribute to Wimbledon

The official sponsor of the Grand Slam activated its sponsorship by removing the red and gold from its iconic can, turning it completely white with purple and green accents — the tournament’s official colors.

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River Plate arrives in Spain with its youth academy

The club will develop a training center for young players in Madrid, in partnership with T3N Sports & Investments and with the presence of former players like Javier Saviola and Alejandro Domínguez.

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