Stella Artois to become official beer of the UEFA Champions League
The Belgian brand has been selected by multinational brewing giant AB InBev to succeed Heineken following a historic sponsorship era spanning more than three decades.
Nike continues to monetize Mbappé despite his high-profile brand switch
The Swoosh has released an all-white boot template inspired by the footwear worn by the French superstar against Atlético de Madrid.
The "Messi Effect" reaches CD Eldense front-of-shirt commercial inventory
Spanish club CD Eldense has officially presented MiM Hotels—the boutique hotel chain owned by Lionel Messi—as its new primary shirt sponsor.
Inter Miami announces multi-year partnership with American Airlines
The US carrier becomes the inaugural "Official Airline Partner" of the Major League Soccer franchise.
Everton launches immersive £25k "Player for a Day" VIP experience
The Premier League club has introduced an ultra-exclusive hospitality package offering fans comprehensive inner-sanctum access to the First Team operations on matchdays.
FIFA will implement the "Julián Álvarez Law" starting in 2027
World football's governing body modified regulations regarding release clauses in transfer markets.
Bayern Munich and Adidas unveil new Oktoberfest special-edition kit
For the sixth consecutive season, the Bavarian club celebrates the iconic German beer festival with a dedicated commemorative kit.
Adidas merges football and motorsport in new Real Madrid collection
The three-stripes brand gears up for the Spanish Grand Prix, where the Spanish giants serve as an official event partner.
