Lionel Messi stars in an emotional activation alongside Mastercard
The Argentine icon swapped shirts with ten fans for the very first time as part of the "Diez de Diez" campaign.
Javier Zanetti stars in the IDB Group's "Development World Cup"
The Inter Milan vice-president took part in the launch campaign for the Inter-American Development Bank's annual competition.
Havanna unveils a special collaboration with Lionel Messi
Ahead of the 2026 World Cup, the iconic alfajor brand has signed a global partnership with the Argentine national team captain.
Diego Lugano kicks off the Copa del Sol
The Miami Host Committee FIFA Legend was on hand for the opening day of the street football tournament held right on the beaches of South Beach.
Maxi Rodriguez takes part in a special dinner in Miami
The Miami Host Committee Legend joined organizers and supporters ahead of the 2026 World Cup.
Julian Alvarez becomes the brand ambassador for a robotic camera brand
The World Champion announced his partnership with XbotGo, an American company that manufactures AI-powered tracking devices.
Rodrigo De Paul launches his own signature burger at Full YPF
Ahead of the World Cup, the oil and gas company taps into Argentine football passion alongside the national team's "Motorcito".
Adidas brings '90s style to the 2026 World Cup with its new collection
The three-stripes brand has unveiled its Equipment lineup for its marquee national football teams.
