Index

AFA announced a strategic partnership with Más+ by Messi

The Argentine Football Association held an exclusive event in the United States alongside Lionel Messi’s healthy beverage brand.

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Boca Juniors announces official partnership with Hard Rock Café

The Xeneize club and the restaurant chain have reached an agreement to open a new location at La Bombonera, set to launch in early 2026.

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Lionel Messi stars in Michelob Ultra's new campaign

Ahead of his Club World Cup debut, the Argentine superstar appeared in the beer brand's new commercial.

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Javier Zanetti attended the season finale of Papartido

The legend analyzed the 2024-25 UEFA Champions League alongside Andrés Agulla and Fernando Palomo.

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Real Madrid has announced Louis Vuitton as its new sponsor

The French fashion house will serve as the official “Fashion Partner” of the club, outfitting the team for all international trips and commitments.

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CONMEBOL to Implement Financial Fair Play to Promote More Sustainable Clubs

Reelected CONMEBOL president Alejandro Domínguez announced that the organization will move forward with the implementation of Financial Fair Play in South American football.

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DAZN and Marca en Zona Team Up for the FIFA Club World Cup

With the goal of enhancing and strengthening the platform's content on the most important matches, four South American legends will be present during the pre-match and post-match coverage of these matches.

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Betting companies dominate main sponsorships at 2025 Club World Cup

At Marca en Zona we reviewed the main sponsor categories for teams competing in the tournament.

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