Adidas unveils new UEFA Champions League match ball
The three-stripes brand revealed the official match ball for the group stage of the 2026/27 season.
Under Armour presents a special gift for Ferran Torres and Pedro Porro
The American brand gifted custom championship rings to its ambassadors on the Spanish national team.
FIFA to award custom championship rings to World Cup winners
For the first time ever, the team that claims the World Cup title will receive a premium award modeled after traditional American sports culture.
Airbnb gives away 50 tickets for the World Cup final
Ahead of the highly anticipated clash between Argentina and Spain, the accommodation-sharing platform activated its FIFA partnership with a unique promotional campaign.
Louis Vuitton unveils official World Cup Trophy travel case
Continuing a tradition that began in 2010, the French luxury fashion house will once again be responsible for delivering the trophy to the World Cup final.
Rocco Ríos and Noah Allen surprise young fans in Miami ahead of Spain-France clash
The Miami Host Committee Legends participated in a special community activation during the World Cup semi-finals.
"El Último Tango" comes to life
Argentine designers have customized Lionel Messi's 2026 World Cup boots, transforming them into authentic tango shoes.
Seminole Hard Rock brings together three Miami Host Committee Legends
Mauro Silva, Javier Zanetti, and David Trezeguet participated in a special brunch at the iconic Miami hotel venue.
