Spotify activates FC Barcelona sponsorship with Olivia Rodrigo
The American pop star’s personal logo will feature on the Barça jersey, replacing the platform's standard branding.
The men's first team will wear the special kit during the Clásico against Real Madrid on May 10, following Spotify’s tradition of artist collaborations.
Previous editions featured, in chronological order, Drake, Rosalía, The Rolling Stones, Karol G, Coldplay, Travis Scott, and Ed Sheeran.
Spotify has been the main sponsor of "Barça" since 2022, in a deal that includes the naming rights to the Spotify Camp Nou and activations such as official player playlists.
