AFA presented Binance as the new Global Main Sponsor and Official Fan Token

The world of blockchain or cryptocurrencies continues to prevail in football. Being a new business unit for clubs or Associations, the generation of sponsorships with this item is booming and clubs and Associations are looking for different links.

Such is the case of the Argentine Football Association that presented Binance as the new Global Main Sponsor and Official Fan Token. For the next five years, the global blockchain company that has more than 15 million users and a daily transaction volume of more than 20,000,000,000 dollars, will have a revolutionary sponsorship for the brand because it will be the first with a national team.

Leandro Petersen, Commercial and Marketing Manager of the AFA, mentioned about the sponsorship: "This agreement with Binance is strategic because it meets all the objectives that we set for ourselves and leads us to work together with the world leader in this field. In addition to the economic importance for AFA and for the clubs of the Professional League, this agreement will bring us closer to millions of fans around the world who will be able to acquire new digital assets of the AFA In a year as important as the one we are starting, with a World Cup ahead , we are convinced that Binance will be a commercial partner that will enhance all the work that we have been developing".

The presentation of this new sponsorship was surprising because nine months ago an agreement had been signed with Socios.com in the Fan Token category. Moreover, in the middle of 2021, the brand launched the Fan Token $ARG, many of which were sold out in minutes, so a legal dispute is looming that could end this agreement or force AFA to give compensation to Socios.com.