Cristiano Ronaldo will launch his line of lenses with Lapo Elkann
The "Cristiano Ronaldo" brand continues to expand worldwide. From personal clothing, to hotels or to comics; The Portuguese striker devised a worldwide positioning, the hand of his football.
This new scenario will continue with the expansion because Ronaldo signed an agreement with Lapo Elkann, one of the heirs of FIAT, at the hands of his Italian Independent company. The Portuguese will launch its line of lenses and from next European summer, in more than 70 countries you can find the product.
The agreement also has as its main axis, the signature of exclusivity by the brand with Ronaldo for the next few years. The presentation of the agreement was made in the social networks of Portuguese, with a video that stars both and that in less than 24 hours it already has more than four million reproductions.
