LaLiga signed an agreement with Globant

Laliga signed an agreement with Globant, an industry focused on reinventing business through technological solutions, to partner and create a new global technology company to lead the reinvention of sport and entertainment. Both will work on the expansion of LaLiga Tech's products and services to create a distinctive offer for organizations looking to attract a new generation of fans around the world.

“Globant's ambition is to reinvent industries by delivering spectacular experiences for end users. After working for almost two decades for some of the most important brands in the world, we are pleased to join forces with an organization as relevant as LaLiga and build a unique and innovative global offer to support the digital transformation of the most important players in the field of football. sports and entertainment,” said Martín Migoya, co-founder and CEO of the Argentine company.

“This alliance will allow us to continue this growth on a global scale by creating more immersive and valuable technologies for our customers. Globant's experience in business transformation, combined with our long experience in growing sports competitions through technology, creates a unique and exciting proposition for the market," added Óscar Mayo, CEO of the Spanish soccer tournament.