Budweiser renewed its sponsorship contract with Lionel Messi
Six months after winning the World Cup in Qatar, the Budweiser beer brand presented a video on its social networks with Lionel Messi. In this one you can see his ambassador filling the 5 cup card of the Spanish deck with beer, alluding to the anecdote of the players of the Argentine National Team. The same account that prior to the 2021 Copa América final, Messi and his teammates were playing to guess which card would come out of the deck. Leo chose the 5 of cups, because it would be the fifth final that he would play with the Argentine National Team. He was right, and promised that if Argentina won that final he would tattoo that letter, and he fulfilled it.
In addition to the presentation of the spot and the celebration for the six months, Budweiser and Messi presented the extension of their global partnership, which will now be for two more years.Another remembered campaign of the brewery with Lionel is the one carried out in 2020, when Messi broke Pelé's record with the most goals for a single club (644). On that occasion, Budweiser produced 644 limited-edition bottles, and gave them away to all the goalkeepers the Argentine star scored during his career with Barcelona.
