Historic agreement between Puma and the Palmeiras women's team
Women's football continues to position itself by leaps and bounds in the region. With a very solid example in Europe, in South America it is growing little by little. In addition to the support of the Confederations and clubs, an important leg for this to continue to increase is the link that the brands may have.
Based on the latter, Puma signed a historic agreement in Brazil, by becoming a technical sponsor of 23 Palmeiras footballers. It should be remembered that the German brand is also a sponsor of the club, so its positioning within the institution will be almost total. Only four players decided not to join this link and to maintain their sponsorships with other brands.
The German brand will be the technical sponsor of 23 players from the Brazilian team. While the remaining four that make up the campus decided to sign with other companies