Uniqlo launches its new jeans line with Federer
The world of Sports Marketing last year had one of the most important movements in its history. After a long time as a global ambassador for Nike, Roger Federer signed a multi-million dollar contract with Unliqlo, linking him until after his retirement.
Being the most recognized tennis player in the world, the image of Federer exceeds the world of tennis, and that is why Uniqlo takes advantage of the Swiss to launch his new jeans campaign. Showing the athlete in his normal life, away from the tennis court, the Japanese brand activates its sponsorship to obtain the best economic return.
Federer sports the new jeans model 19SS Denim, which has a cost of $ 39.90 euros. It is marketed through official Uniqlo stores as well as in the brand's virtual platforms.
