Hard Rock Cafe comes to Boca Juniors
Through an agreement with the club, the restaurant chain will open a location at La Bombonera.
It will be located where Boca's current café is, under the south stand with an entrance on Brandsen Street.
With this move, Hard Rock Cafe continues its expansion into sports, as it already has franchises at New York's Yankee Stadium and the Hard Rock Stadium in Miami, where the Copa América final was played. Additionally, since 2021, it has been a sponsor of Lionel Messi.
Source: Tato Aguilera