Category : Technology

Adidas introduces performance innovations to combat heat at the World Cup

Facing a tournament marked by high temperatures across North America, the three-stripes brand has launched three specialized products designed to protect athletes.

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Lenovo and FIFA announce AI-powered technological innovations for the 2026 World Cup

The Chinese company has activated its sponsorship of the competition with a series of modernizations for officiating, national delegations, and fans.

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Nike announced four technological innovations for 2026

The brand presented advances in apparel, footwear, and new products.

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Premier League team to broadcast first virtual reality match

Burnley FC will offer an immersive VR experience for their preseason friendly against Lazio on August 9

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River Plate adopts cutting-edge technology for player development

The "Millonario" has announced its partnership with Teamworks AMS, a platform that collects athlete performance data.

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Crystal Palace has become the first football club in the world to offer technology for visually impaired fans.

The English team, in collaboration with Give Vision, designed a private 5G network in the stadium that allows fans to sit in the stands and stream live images of the match without missing out on the matchday experience.

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Infinite Santiago Bernabéu: The New and Innovative Project by Florentino Pérez

The president of Real Madrid announced at the club’s members’ assembly that he is considering negotiating an alliance with Apple to allow fans to watch live matches through a “virtual reality” experience of the stadium using Apple Vision Pro glasses.

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Patrice Evra Created a Job App for Footballers

The app, called PLAYER, was developed by the French footballer in collaboration with businessman Tommy Fish.

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