The Spanish league will have its own metaverse

The Spanish soccer league is one of the most competitive in Europe. It has great teams like Real Madrid, Barcelona, Atlético de Madrid, among others. It is also one of the most watched tournaments in the world and in order to get more fans, they are going to create a metaverse with the South Korean company TVM. With this, LaLiga fans will be able to play, build their own cities and the possibility of broadcasting matches in the future is even being considered.
 
In this virtual space, users will have one avatar per city and will seek to obtain rewards by exchanging digital assets such as NFTs (non-fungible tokens), among many other activities. The initiative aims to be another way for LaLiga to get closer to the 150 million digital followers it has around the world.