Manchester United launches an App in Chinese

Manchester United continues its intense quest to return to who it was. With an extensive history with international and national achievements, the "red devils" live a football crisis that entails an institutional rethinking every beginning of the season.

But this football decline never impacted what is the "brand" Manchester United. The English team integrates the top five clubs that sell more shirts in the world and has fans all over the planet. With a strategy of globalization that takes years, the "red devils" took a new step by launching an App in Chinese.

Seeking to retain more than 100 million Chinese (extra official data), Manchester United launched a platform suitable for IOS and Android. With sections such as audiovisual and news, the App allows the club to arrive, even more, that mass of fans.

This initiative is innovative within the framework of the Premier League, since it is the first set of the tournament to carry it out. But in addition to the App, an exclusive physical space was presented in Beijing. Giving the possibility to fans who feel very close to Old Traford, the club created this "preview" to what will be the opening of the entire premises in 2020, which also has an official store.

Source: SportsPro