Amstel activates its sponsorship with CONMEBOL Libertadores together with the CONMEBOL Legend Ze Roberto
The final stages of the CONMEBOL Libertadores passed in the blink of an eye but the sponsors did not waste their time, and activated all their tools to show their bond. Amstel gave several consumers the opportunity to experience a match in an exclusive bar but with the possibility of enjoying it with the CONMEBOL Legend Ze Roberto.
The midfielder shared his experiences, anecdotes, analyzed every minute of the game and even had time to take photos with fans and sign autographs. Ze Roberto was present alongside the official sponsor of CONMEBOL Libertadores thanks to the CONMEBOL Legends program, created by the entity together with Marca en Zona in 2019 for the first unique Final in Lima, Peru.
Photo: Courtesy
