Category : Brands

Topps unveils unique UEFA Super Cup cards

The leading trading card and collectibles brand released customized physical products celebrating the match between PSG and Aston Villa, featuring embedded pieces of the official match ball.

Read More

Is Kylian Mbappé leaving Nike?

Over the past few days, French and Spanish media outlets reported that the Real Madrid star may end his long-standing partnership with the brand that has sponsored him since age nine.

Read More

Croatia national team announces Adidas partnership

Following a 26-year tenure with Nike, the European side will feature the three-stripes brand as its official technical sponsor.

Read More

Adidas dominates the opening round of the World Cup

The three-stripes brand sponsors the national teams that secured the highest point total during the opening fixture of the group stage.

Read More

Adidas dominates among Argentina's national team squad

The three-stripes brand holds sponsorship deals with 17 of the 26 players called up by Scaloni for the 2026 World Cup.

Read More

Adidas stands out among technical sponsors for the 2026 World Cup

With the group stage 100% confirmed, we review the brands dressing the national teams participating in the grand tournament.

Read More

Puma leads the field among CONMEBOL Libertadores technical sponsors

A breakdown of the brands outfitting the contenders in the 2026 edition of South America’s premier club competition.

Read More

Who owns the major sports brands?

The Chinese firm Anta Sports recently acquired a large percentage of Puma's shares, and we review the structure of the German brand and its competitors.

Read More