Category : Brands
Adidas and Nike build pre-match buzz for El Clásico with custom boots
Ahead of the marquee clash between FC Barcelona and Real Madrid, the sports apparel giants unveiled footwear innovations for their key signature athletes.
Adidas signs Vozinha as a brand ambassador
Amid his stint with Colo-Colo, the Cape Verdean goalkeeper has officially become the new face of the German sportswear giant.
Topps unveils unique UEFA Super Cup cards
The leading trading card and collectibles brand released customized physical products celebrating the match between PSG and Aston Villa, featuring embedded pieces of the official match ball.
Is Kylian Mbappé leaving Nike?
Over the past few days, French and Spanish media outlets reported that the Real Madrid star may end his long-standing partnership with the brand that has sponsored him since age nine.
Croatia national team announces Adidas partnership
Following a 26-year tenure with Nike, the European side will feature the three-stripes brand as its official technical sponsor.
Adidas dominates the opening round of the World Cup
The three-stripes brand sponsors the national teams that secured the highest point total during the opening fixture of the group stage.
Adidas dominates among Argentina's national team squad
The three-stripes brand holds sponsorship deals with 17 of the 26 players called up by Scaloni for the 2026 World Cup.
Adidas stands out among technical sponsors for the 2026 World Cup
With the group stage 100% confirmed, we review the brands dressing the national teams participating in the grand tournament.
