Category : Brands
FC Barcelona signs the most expensive deal in football history with Nike
According to Spanish media, they signed until 2038, and the amount the club will receive is around 127 million euros per season, more than double what they were earning until now.
Nike will outfit the Uruguayan national team
The Uruguayan Football Association (AUF) announced the American brand as the technical sponsor for the national teams for the next four years.
Nike Dominates Among the Ballon d’Or Nominees
15 of the 30 best footballers in the world are ambassadors of the American brand.
Adidas pays tribute to Thomas Müller with personalized boots
The Bayern Munich player has become the footballer with the most appearances in the club’s history, having played 710 matches.
Why is Nike Rotating Its Logo on the Alternate Jerseys This Season?
The brand has inverted its iconic "swoosh" on the third kits of its main football teams worldwide.
New Balance wins over Nike in the 2025 NBA Draft.
The American brand signs a contract with Cooper Flagg, a 17-year-old rising star, without him having played a single college basketball game.
Samsung’s New Initiative to Promote Stories of Triumph in Sports
On the occasion of the Paris 2024 Olympic Games, “The Openness Medal” is a campaign that shares the personal stories of triumph and failure of athletes.
Why does Javier Mascherano wear different brand clothing from the players?
The coach of the Argentine U-23 team wears Le Coq Sportif apparel during the Olympics, while his players are outfitted by Adidas in matches.
