MasterCard signs a historic sponsorship in women's football

A few days before the start of the World Cup, the world of women's football has given a new sign of its growth. One of the most prestigious brands, Mastercard, became the official sponsor of Arsenal; Olympique de Lyon and adding seven players as ambassadors.

Raja Rajamannar, Director of Marketing and Communications of Mastercard, said: "By investing significantly in women's football, as a professional and influential sport, we have the opportunity to directly impact the lives of athletes and help build sustainable programs for girls. and women are The world can aspire".

Olympique Lyonnais won the UEFA Champions League again and Arsenal returned to the reign of England winning the Women's Super League (WSL) after 2012. Both teams are two of the most awarded in Europe and have an important presence among fans, giving Mastercard the possibility of generating a very high brand presence.

In the case of the seven players who became ambassadors, the ones chosen by Mastercard are: Alex Scott (former footballers but first commentator on Premier League matches), Kadeisha Buchanan (Olympique de Lyon and captain of the Canadian national team) , Saki Kunagai (Olympique Lyonnais and captain of the Japan team), Wendie Renard (captain of Olympique Lyon and member of the French national team), Pernilla Harder (Vfl Wolfsburg and captain of Denmark), Sam Kerr (Chicago Red Stars and captain of Australia) and Ada Hegerberg (first player to win a Golden Ball).