Category : Motoring
LEGO becomes the official sponsor of Formula 1
This partnership will begin in the 2025 season and will focus on family-oriented content.
McDonald's launches a promotion to take fans to Formula 1
The fast-food chain is activating its regional sponsorship with the competition and offering a chance to win a trip to the 2024 São Paulo Grand Prix.
The Franco Colapinto Effect
Williams Racing announced Mercado Libre as its official sponsor.
Globant Becomes Official Sponsor of Williams Racing
With the recent arrival of Franco Colapinto to the Formula 1 team, the Argentine company joins with the goal of bringing fans closer to the action through the use of the latest technologies in digital experiences.
The Argentine sponsors who might support Franco Colapinto in Formula 1
The 21-year-old rising star will race for Williams Racing for the remainder of the 2024 season.
Levi’s and McLaren Racing join forces to launch a new clothing collection
The clothing brand, together with the Formula 1 team, presented the first exclusive collaborative collection between the two.
Aston Martin’s new sports car designed in collaboration with Fernando Alonso
The British luxury car manufacturer has unveiled its new limited edition model “Valiant,” designed in collaboration with the Spanish driver.
Artificial Intelligence Arrives in Formula 1
For the first time in the history of the motorsport competition, the winner of the Canadian Grand Prix will receive a trophy designed by generative AI.
