Category : Motoring

How much money did Ferrari's sponsors make from Lewis Hamilton's first post?

The English driver hasn’t raced yet with his new F1 team, but the exposure he’s already given to their sponsors is making waves.

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Kit Kat became the official chocolate of Formula 1

The pinnacle of motorsport continues to add sponsors for 2025.

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The Positive Impact Franco Colapinto Generated in Formula 1 in Argentina

Since the arrival of the Argentine driver to the Williams team, motorsport in the country has experienced significant growth.

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Formula 1 announces a new partnership with Hot Wheels

This collaboration will allow the toy car brand to produce 1:64 scale models of the race cars.

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LEGO becomes the official sponsor of Formula 1

This partnership will begin in the 2025 season and will focus on family-oriented content.

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McDonald's launches a promotion to take fans to Formula 1

The fast-food chain is activating its regional sponsorship with the competition and offering a chance to win a trip to the 2024 São Paulo Grand Prix.

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The Franco Colapinto Effect

Williams Racing announced Mercado Libre as its official sponsor.

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Globant Becomes Official Sponsor of Williams Racing

With the recent arrival of Franco Colapinto to the Formula 1 team, the Argentine company joins with the goal of bringing fans closer to the action through the use of the latest technologies in digital experiences.

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