How much money did Ferrari's sponsors make from Lewis Hamilton's first post?
The English driver hasn’t raced yet with his new F1 team, but the exposure he’s already given to their sponsors is making waves.
According to Sponsorlytix, an AI-powered sponsorship analytics company, Hamilton's first post on X (Twitter), which received over 8 million impressions, generated the following estimated figures for the brands:
- HP - U$S 62.1k
- Shell - U$S 52.1k
- Ferrari - U$S 50k
- IBM - U$S 48k
- VGW - U$S 45.3k
- Ceva - U$S 41.5k
- Puma - U$S 40.2k
- Richard Mille - U$S 37.2k
- UniCredit - U$S 35.9k
Sponsorlytix’s analysis is based, among other factors, on how much space each sponsor occupies on the Ferrari gear worn by Lewis, showcasing the impact of the driver’s team change.
Picture: Sponsorlytix
