Coca-Cola bets on eSports

The world of eSports continues to grow by leaps and bounds. Having millions of fans around the world, more and more are the guys who dream of becoming professional gammers, showing the great expansion that this discipline had in recent years.

This growth was captured by the brands, and Sports Marketing has gotten fully into the eSports, with more and more brands that bet on these tournaments. Such is the case that Coca-Cola became a sponsor of the Overwatch League, one of the most important competitions in the world of eSports.

The Overwatch League is the official tournament of the Overwatch video game. Integrated by twenty teams from different parts of the world, the tournament was founded in 2017 and had its first edition in 2018. It distributed 3.5 million dollars in prizes and generated thousands of visualizations, which caught the attention of brands such as Coca-Cola. Cola, which seeks to approach young people through this sponsorship.