Coca-Cola unveils the sixth edition of the "World Cup Trophy Tour"

The brand will once again host the historic activation, taking the original World Cup trophy on a tour across various countries.

 The tour is set to begin on January 3rd in Riyadh, Saudi Arabia, traveling through 30 countries with 75 different stops over 150 days. Locations confirmed so far include Argentina, Ecuador, ten cities in Mexico, the United States, Canada, India, and Malaysia.

The experience will feature photo opportunities with the Cup, interactive activities, and the participation of FIFA legends serving as event hosts.

The partnership between FIFA and Coca-Cola dates back to 1974, with an uninterrupted presence at every World Cup since 1978. The "Trophy Tour" tradition began prior to Germany 2006 and has been repeated for every edition since.