Coca-Cola acquires naming of the Italian Super Cup

Coca-Cola acquires naming of the Italian Super Cup

On December 22 at the King Saud University Stadium in Riyadh (Saudi Arabia) Juventus and Lazio will play the thirty-second edition of the Italian Super Cup. The contest that brings together the winner of the Serie A TIM and the Italian Cup, returns to the Arab lands but with a change not less, his name.

From this edition, the Italian contest will be called "Coca-Cola Supercup". Acquiring the naming of the Cup, the soft drink brand will have a central position in one of the most important tournaments on Italian soil.