Gatorade activates its sponsorship with the CBF together with the male and female team

The South American teams will live the months of June and July full of sports activities. With the Women's World Cup and the CONMEBOL Copa América in the present and future to come, sports fans renew their dreams of sporting achievements.

Facing these tournaments and looking to activate their sponsorships in the best way, the brands presented special campaigns. Such is the case of Gatorade, who in Brazil launched "The sweat does not join" bringing together the male and female combined in the same spot.

This campaign is the first of the brand launched jointly with the female and male team. Giving a leading role to the team that disputes the World Cup in France, Gatorade uses the slogan "Start to sweat, Brazil" to unify the fanaticism of the Brazilian people ahead of the World Cup and the CONMEBOL Copa América.