Adidas equates awards between male and female players

Football fans will once again have a mandatory appointment mid-year, since in France the Women's World Cup will be held. Gathering the best selections of the branch, Adidas released an important news about gender equality.

The German brand took advantage of the "8M" to communicate that it will pay the same amount of prizes to the players that make up the combined world champions, as it did with the French soccer players in Russia 2018. This is a great step in the equity between women's football and male, looking to give both of them the chance to develop the sport.

"We believe in inspiring and training the next generation of female athletes, creators and leaders through the breaking down of barriers. All the Adidas athletes of the winning team of the 2019 Women's World Cup will receive the same performance bonus as their male counterparts, "announced Eric Liedtke, CMO of Adidas, in the press release that spread the brand through social networks. .