Puma developed a new “Faster Class”, but this time in the Liberators of America

The running and training market are one of the fastest growing in recent times. Having as a premise the care of the body, the brands decided to evoke them with exclusive products that adapt to each of the requirements.

Puma has not been less to all this and the hand of the Hybrid Fire, LQD Cell Tension and LQD CELL Shatter XT; He rubs shoulders with his peers. But to further demonstrate the performance of their shoes, the German brand decided to close the year with a "Faster Class" in the Liberators of America. With more than 600 registrants (record for a class of this style in our country), the company and the athletes lived a unique afternoon on the field of Independiente.

“We wanted to close the year in a different way, sharing it with some of our strategic partners and consumers, which after all are the ones that help us make the brand grow. Being able to train at the Independiente stadium together with Functional GYM seemed like a good way to do it, we are very happy, ”said Raúl Fagalde, Head of Marketing of PUMA Argentina.

The class had the support of DEXTER, one of Puma's main allies in the story of retailers, and of Functional GYM. Just its founder, Esteban Dietz, was responsible for carrying out the exercises.