TAG Heuer continues to position itself in Formula E

With a new partnership within Formula E, TAG Heuer continues its positioning in motorsports and highlights its passion for cutting-edge technology. In addition to serving as Official Timekeeper, the Swiss brand welcomes Jean-Éric Vergne, one of the most talented runners in this championship, as its new Ambassador. The pilot of French origin competes in the category since its creation in 2014 and was champion in the 2017/18 season.

Fusion of technology, sport, science, music and design, Formula E allows fans to see the surprising future of motorsport and other disciplines. There is no escape, fuel, smell of burnt rubber; the air is clean and pure, but the competition, fierce. When innovation and enthusiasm coincide, the possibilities are endless. This is highlighted by TAG Heuer with its slogan and official hashtag #DontCrackUnderPressure. Today, with the addition of Jean Eric as Ambassador and personification of #DontCrackUnderPressure, which characterizes our avant-garde spirit and values, a new chapter in the history of the brand is written, "said Minna Philipson, vice president of brand and communication at TAG Heuer.

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