Budweiser signs global agreements with LaLiga and the Premier League

LaLiga and the Premier League are two of the most important tournaments in the world of football. By the hand of Real Madrid, Barcelona, ​​Atlético de Madrid, Manchester United, Manchester City, Liverpool, Chelsea, among others; The Spanish and English pageant generate a flow of fans around the planet that becomes a very attractive mecca for brands.

These records have been captured by Budweiser and signed a global agreement with LaLiga and the Premier League. Arriving at the two tournaments, occupying the category of "official beer", the brand points to worldwide visibility through various actions ranging from Trophy Tour, special packaging, exclusive experiences, etc.

"We are excited to start these long-term partnerships with the Premier League and LaLiga, two world-class soccer competitions. These partnerships will allow us to connect more with the Consumers and soccer fans around the world," said Pedro Earp, director of AB InBev marketing (multinational company that owns the brand).

The name of the campaign that Budweiser chose to celebrate these associations is "Be a King". The same is already in force for the actions with the Premier League but as for LaLiga it still cannot start because the contest maintains an agreement with Mahou Five Stars for the rest of a year, in Spanish territory.