Puma redesigns its "King" model
1968 was a year that marked an initial kick for Puma. Having Adidas as its main rival, the German brand presented its "King" line of booties for the first time. Betting on a versatile footwear with a "simple" design, the company positioned itself in the world of football and won thousands of fans who have been wearing their shoes over time.
To take into account the importance of the launch of the "King" line for Puma, this shoe was used by stars of the stature of Pele or Diego Maradona. With modifications, both aesthetic and technological, the German brand never modified the original idea of the booty.
To be 51 years of the launch and being a product that is always waiting for fans, Puma announced that it will relaunch this line and the new version will be called "Platinum". Being totally black, this booty will feature the latest technology of the brand, such as the K-Leather Smooth; the K-Leather Smooth sole and a tongue that allows a perfect fit.
For this relaunch, Puma decided to summon Thierry Henry. The striker, who knew how to use the models of the brand during his professional career, is the visible face of this campaign: "I was able to share my experience as a player with the Puma design team. The loot has more than 50 years of history, so we apply the same formula that allowed the King model to be one of the most representative in football. "
