The UEFA Champions League and the Round of 16 UEFA Europa League

Brands Dec 14, 2018 851

The two most important club-level tournaments in the old continent begin their final stretch. Yearning what the defining crosses will be, the Champions League and the Europa League will keep fans of world football in suspense because of the importance generated by the duels.

But from the point of view of Sports Marketing, the Champions League eighths and the Europa League round of 16 show the power of Adidas and Nike. The German and American brands are imposed at the UCL, while the Oregon brand also does so at the other event. While Puma, New Balance, Jako, Kappa, Joma, Umbro and Macron are the other companies that have presence in both tournaments.

UEFA champions league
Adidas: Bayern Munich, Ajax, Olympique de Lyon, Juventus and Manchester United
Nike: Atlético de Madrid, Barcelona, Tottenham, PSG, Manchester City and Rome
New Balance: Liverpool and Porto
Puma: Borussia Dortmund
Umbro: Shalke 04

UEFA Europa League
Nike: Salzburg, Zenith, Frankfurt, Genk, Chelsea, FC Zurich, Inter, Galatasaray and Shakhtar
Adidas: Dynamo Kiev, Dynamo Zagreb, Fenerbachce, Olympiakos, Rapid Wien, Bate Borisov, Valencia, Benfica
Puma: Arsenal, Malmo, Krasnodar, Rennes, Viktoria Plzen
Macron: Sporting, Lazio and Bruges
Kappa: Betis and Napoli
New Balance: Sevilla and Celtic
Joma: Villarreal
Jako: Bayern Leverkusen
Umbro: Slavia Praha