Rolex renewed its sponsorship with the Davis Cup

The International Tennis Federation renewed its link with the Rolex watchmaker. The Swiss brand will accompany the development of the new version of the Davis Cup, from the qualifying stage to the final stages.

Since 1978, Rolex is linked to this competition, which in its 2019 edition was reformed after the intervention of Barcelona player Gerard Piqué. During 2018, the watchmaker completed its "Grand Slam" of sponsorships, as it sponsors the four major tournaments of the season such as the Australian Open, Roland Garros, Wimbledon and the US Open.

Rolex is the third brand that signs a sponsor contract with the renewed Davis Cup. BNP Paribas and Adecco are the other two companies that support the competition as an international sponsor.

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Source: Palco 23