The Impact of Neymar’s Return to Santos
Here are some key numbers from the Brazilian star’s homecoming.
Social media exploded with his return, gathering 34 million likes on his official Instagram and over 33 million views on Santos' X (Twitter) account with the hashtag #ThePrinceIsBack.
According to Brazilian newspaper O Globo, the Peixe gained over 9,000 new members in a single day, jumping from 46,000 to more than 55,000.
Neymar’s sponsors that posted about his return included Puma, Blaze, and Mercado Libre, the latter leveraging its partnership with Santos, which includes the naming rights to their stadium, Mercado Livre Arena Pacaembu.
