Serena Williams becomes Bumble's ambassador

"Society has always told us that we sit down and do not take the initiative. We want to change that. We want to show people that we are not afraid, that we are prepared to lift ", with that message, Serena Williams begins her work as ambassador of the women's dating application, Bumble. Protagonist of the campaign "The ball is in play", the North American tennis player will try to send a direct message to society and fight for the rights of women. According to reports, the former world number 1 of WTA participated in the development of the creative concept of the campaign, which is not yet known if it will be televised or if it will be spread over social networks but if it was confirmed during the interval of SuperBowl 2019 .

Serena is one of the most active athletes in the fight for women's rights and last year she came into conflict with the management of the Roland Garros tournament for vetoing the use of legging trousers from 2019 as she did during the 2018 competition She justified the use for medical reasons, since she was playing again after having a daughter and still had circulatory problems.

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