DHL and Manchester United deliver professional football pitch in Thailand
The logistics giant activated its sponsorship with the English club through a charitable initiative in a rural community.
River Plate incorporates AI to measure sponsor impact
"El Millonario" has partnered with Seenka Media Intelligence, an Argentine firm specializing in advertising monitoring.
Leo Messi to have his own stand at Inter Miami’s stadium
The MLS franchise has officially named a section of the new Nu Stadium the "Leo Messi Stand."
Coca-Cola to feature World Cup stickers on its labels
The tournament's official beverage sponsor has announced a special collaboration with Panini ahead of North America 2026.
Atlanta's Mercedes-Benz Stadium to break FIFA regulations
One of the key venues for the 2026 World Cup will be allowed to display its primary sponsor, despite strict tournament guidelines normally prohibiting it.
The 2026 World Cup names its official whisky
Buchanan's has activated its sponsorship of the flagship international tournament with the launch of a limited-edition bottle collection.
Vinícius Júnior named global ambassador for Havaianas
The Brazilian national team star has become the face of the iconic flip-flop brand in a partnership focused on the 2026 World Cup.
Adidas launches special World Cup ball collection
The "Three Stripes" brand is building anticipation for the major international tournament with new editions of the Trionda match ball.
