Boca Juniors adds a new sponsor for 2026
The Xeneize has announced a strategic alliance with Boss Recovery, an Argentine startup specializing in athletic physical recovery.
Julián Álvarez becomes Xiaomi's brand ambassador
"La Araña" (The Spider) has been named the first face of the Chinese tech giant in Argentina.
Givova unveils new kits for Gimnasia La Plata
The "Lobo" kicks off 2026 with a fresh look, featuring the arrival of OCA and FlyBondi as the club's new main sponsors.
Nike launches signature boots for Alexia Putellas
The new Phantom 6 "Player Edition" marks the first signature boots for the Spanish superstar and FC Barcelona captain.
Samsung launched a special smartphone for the Winter Olympics
The company activated its sponsorship of the event by providing exclusive devices to nearly 3,800 athletes competing in Milano Cortina 2026.
Puma allows fans to design new Olympique de Marseille jersey
Through the AI Creator program, the brand launched a contest to create the French club's third kit for the 2027/28 season.
KICK to broadcast live football for the first time
The streaming platform announced a strategic agreement to air Brasileirão matches in Latin America.
Who owns the major sports brands?
The Chinese firm Anta Sports recently acquired a large percentage of Puma's shares, and we review the structure of the German brand and its competitors.
