Mastercard enters Colombian football for the first time as primary sponsor

Global payments giant Mastercard has announced a landmark partnership with Internacional de Bogotá, making the club the first in Colombia to secure the brand as its primary shirt sponsor.

Under the deal running through December 2027 with a one-year extension option, Mastercard will serve as the main front-of-shirt sponsor for both the men's and women's squads. The activation strategy centers on fans, bringing the company's signature "Priceless" platform to matchday fan experiences.

Inter de Bogotá was established in late 2025 as the successor to Club Deportivo La Equidad following an ownership overhaul. The capital club is owned by investment group NX Football, whose portfolio also includes stakes in Club Necaxa and Swansea City.

The deal marks Mastercard's first club shirt sponsorship in Colombia, expanding its Latin American football portfolio alongside major properties such as CONMEBOL Libertadores, CONMEBOL Sudamericana, Boca Juniors, and Inter Miami.