Pax Assistance Launches Support Network for Athletes
During the Sports Innovation Forum in Buenos Aires, Alexia Keglevich, CEO of the travel assistance company, announced the creation of "Pax Atleta" alongside rugby player Martín Landajo.
The program, set to launch in 2025, focuses on the emotional well-being and physical performance of athletes, offering support through services such as virtual medical consultations.
This isn’t Pax's first connection with the sports world, as the company has been actively involved as a sponsor of various clubs and athletes since its founding, including Boca Juniors and Franco Colapinto.
