Adidas celebrates the BOOST legacy

Brands Jul 17, 2019 1479

The beginnings of BOOST technology date back seven years and thanks to the collaboration between the adidas innovation team (AIT, adidas Innovation Team) and the German chemists at BASF. At that time, running shoes of all brands used EVA foam in the sole. BOOST changed the way to produce footwear, with a midsole made of thousands of small particles of expanded thermoplastic polyurethane (eTPU). Together, they form closed cells around with small air pockets inside, which provide an extraordinary return of energy for the athlete.

In its beginnings, the technology was introduced in the footwear of the running category. Today, BOOST not only encompasses this category, it covers multiple categories of sports including basketball, tennis, golf, skateboarding and baseball, and remains the best technology in terms of performance benefits. To celebrate the technology, adidas creates BOOST HD, a new expression of the original BOOST midsole. High Density is a technology designed to provide greater stability with a higher density than the standard BOOST foam for a firmer and more stable tread, maintaining the same comfort and energy return. This new technology, implemented in the new model of the brand PulseBOOST HD, is not intended to replace the original BOOST, but is a variant that gives continuity to the legacy.

BOOST is a performance innovation that offers 5 key benefits:

1. ENERGY: Greater capacity to absorb the kinetic energy generated with the training so that part of this energy is returned to the runner.

2. COMFORT: The cushioning properties BOOST gives riders the confidence to face any challenge.

3. IN ANY CLIMATE: BOOST resists all types of temperatures and climates, adapting to all kinds of situations such as wind, snow, sun or rain.

4. CONSTANT AND RESISTANT: Provides athletes with the same level of comfort, energy return and lasting response capacity from kilometer 1 to kilometer 1000.

5. FLEXIBILITY: Facilitates smoother, stable and smooth transitions from the heel to the toe, at any running speed.