BMW is new global sponsor of Real Madrid

BMW and Real Madrid signed an agreement for the car brand to be the new sponsor of the Spanish club that will replace Audi as a supplier of cars for both soccer and basketball team players. The Bavarian brand will put at your disposal the five 100% electric models that it has in its catalogue. The alliance will contribute to working on specific initiatives that contribute to the development of the new Bernabéu. In addition, the NEXT Sustainability Trophy will be created, which will award projects on innovation and sustainability in order to give visibility to all those initiatives that contribute to improving the environment.

“Real Madrid represents not only the sports institution of reference worldwide, but also an entity in constant evolution, seeking excellence in its activities through demand, talent, quality and leadership, as well as a firm commitment to sustainability, solidarity, diversity and the winning spirit. That makes it the perfect partner to face present and future challenges”, said Manuel Terroba, president of a German vehicle company in Spain.