Messi's bodyguard launches acting career in Mexico
Yassine Cheuko stars in the new campaign for Galletas Emperador ahead of the 2026 World Cup.
The commercial takes place during a match between the Mexican national team and Ecuador, where a fan invades the pitch and Cheuko appears, dressed as a gladiator, to intercept him.
This will be the first in a series of advertisements leading up to the World Cup, featuring legendary player Luis Hernández as a co-star.
The brand is a sponsor of the Mexican national team through Gamesa, which is a company owned by PepsiCo.
Since they do not hold the official image and naming rights for Messi or the World Cup, the campaign uses synonyms such as "the bodyguard of the greatest" and "the most important football tournament."
