Fenix presents its new clothing #BornOfFire

Under the concept "Fire is the engine that makes them always reborn in the face of adversity", the brand Mgr Sports and the agency Friday Communication have developed the new clothing from Fenix ​​of Uruguay. The Montevidean team begins a new season with the aim of re-emerging as the mythological bird that bears his name and for that occasion, the managers of the design of the new shirts were based on fire as the main protagonist. This concept seeks to reconnect with the DNA and the genesis of the club, the fire that makes the Fenix ​​bird resurface, it is precisely that element that pushes and gives strength to the players, the fans and the whole institution.

The clothing looks its traditional half and half albivioleta. Although in a new and risky way, the violet half is composed with graphics that represent the fire with which the Phoenix bird resurfaces. Alternative clothing replaces white with black as the protagonist. It is emphasized that the fire graphics extend over the black in a more subtle way generating a unified and integrated texture of the jacket.

Photo: Courtesy
Source: Friday_communication