TikTok will be the official sponsor of the 2022 Women's Euro Cup

Tik tok, a digital platform where videos are recorded and uploaded, will be the official sponsor of the next Women's Euro Cup to be held from July 6 to July 31 in England. Building on the sponsorship of last year's Men's European Championship, the platform will aim to boost the visibility of the competition, and of women's sport in general, to reach a global audience.
 
About the association with the oriental social network, Rich Waterworth, general manager of TikTok in Europe, spoke: “As a global sponsor, we are eager to bring our community closer to the action of the most anticipated soccer event of the summer, while celebrating the spirit of this moment. iconic on the women's sports calendar." The application's relationship with sport has been strengthened in recent years by its sponsorship and support for the Six Nations women's competition, in rugby, or with Burnley FC Women, which broadcasts all its home games through the platform.