FIAT expands its sponsorship with Racing Club

On Saturday against La Plata Gymnastics, Racing Club will look for its first three points in the Super League. With all the special seasoning that Diego Maradona returns to Argentine football as coach of the Triperos, the Academy will not be left behind and will also give what to talk about Sports Marketing.

Following the termination of the agreement with RCA, Racing Club introduced FIAT as its new main sponsor. As part of the celebrations for the 100 years of the Italian brand in the country, the automotive company expands its sponsorship with the club, stamping its logo on the chest of the shirt and occupying the highest category of sponsorship.

The amounts of this extension were not disclosed but the period was two months. During the remainder of September and throughout October, FIAT will occupy the role of main sponsor, a bold and striking action of the company and the Marketing Management of the club.

"It is a very special year for our Fiat brand in the country, to commemorate our first 100 years in Argentina, and what better way to celebrate it than accompanying this sport that reflects the passion of Argentines," said Martin Zuppi, General Director of Fiat Chrysler Automobiles Argentina, in the press release.